The Information Commissioner’s Office has come good on its pledge to start removing inactive and invalid numbers from the Telephone Preference Service, after revealing that nearly 3 million numbers have already been deleted.
According to the latest figures to the end of September, the total number of TPS registrations on both landlines and mobiles has been reduced from 23.6 million, around 20.4 million, although the work is ongoing.
It is thought to be the first time that the TPS file has actually been cleaned, although industry insiders claim there is still a long way to go, with estimates that up to 40% of numbers on the file could still be inactive.
The ICO confirmed in February that it would start the clean-up in an effort to make the file as accurate as possible.
The move was first revealed by Decision Marketing in December last year, following a Freedom of Information request as part of our “Call for Action on the TPS” campaign, which gathered a dossier of evidence of potential flaws in the system.
The DMA, which runs the scheme on licence, had originally claimed that removing inactive numbers would be “counter-productive”, even though people who take over the numbers would find themselves inadvertently registered on the TPS.
When the news of the overhaul emerged, however, DMA director of compliance and legal John Mitchison admitted that the telephonic world the “TPS was originally created for has changed dramatically and we’ve long wanted to implement some changes to the way TPS is run”.
He added: “We’re excited to be undertaking these with the support of the ICO. Accurately identifying numbers that are not in use and removing these from the TPS will ensure that the data it holds is as accurate and up-to-date as possible.”
ICO confirms overhaul of Telephone Preference Service
ICO launches purge of ‘dead numbers’ on the TPS file
New industry body to tackle threat to outbound calling
TPS tender put on hold over EU ePrivacy opt-in threat
ICO chief Denham vows to investigate TPS ‘shambles’
Exposed: the overseas firms peddling the TPS database
Shambolic policing of TPS blamed for rogue call carnage
DMA defends TPS but opens the door for dialogue
Spooner on…let’s fix the TPS for the sake of us all
Campaign for TPS reform secures industry support
Decision Marketing starts campaign for TPS reform
To leave a comment please register – it takes less than a minute and is free of charge. You will also get our weekly email update The DM Report (to opt out contact firstname.lastname@example.org). If you are an existing user, please log in. If you have forgotten your log-in details please email email@example.com to get them reset!