Coral falls at the first – again – over new email gaffe
The old marketing adage of right message, right time and right place appears somewhat lost on Coral Interactive after the company was hauled up…
ad regulation
MPs set to back shake-up of direct marketing laws
The new Government bill which will pave the way for a whole new rulebook for direct marketers – and, it is…
‘We all love a double D’ ad goes tits up for retailer
A Cardiff electrical firm’s attempt to include a Carry On-style innuendo in a radio ad has backfired spectacularly following a…
Coral scores own-goal with email targeting balls-up
Coral Interactive has been forced to admit that it cocked up the targeting of an email marketing campaign – offering…
Browned off ASA bosses expose tanning pill claims
The shady claims of a company which reckons its tanning pills not only offer sun-lovers a “safe” alternative to sitting…
Letter issues spell disaster for Walkers promotion
Walkers Crisps has been crushed by the ad watchdog after scores of customers complained that many of the trips in…
Industry preps new charm offensive after Govt rejig
The direct marketing sector finds itself with a host of new Tory ministers to schmooze following yet another shake-up of Government departments which…
Amazon felled over ad which bamboozled consumer
Amazon is often held up as the leading light in online retail but evidence that even the mighty cock it…
Blair Witch ad spoof turns into nightmare for Three
Mobile network Three has found itself up the creek without a paddle after an ad which mimicked The Blair Witch…
Call for industry to shape marketing law revolution
Marketers are being urged to be proactive in helping to shape new legislation on direct, data and digital activity –…