Spend hits £25bn as SMEs storm data-driven channels
SMEs might not carry the kudos of a Unilever, P&G or Jaguar Land Rover account but they have proved the…
Advertising Association
DMA and IAB fail to join industry climate change action
The Advertising Association is aiming to show that the industry is indeed concerned about the growing environmental crisis with the…
Ad industry demands Brexit deal and junk food rethink
The Advertising Association is redoubling its efforts to get the Government to secure a good deal on Brexit in an…
‘Bosses on tour’ warned about gross Cannes behaviour
Agency bosses – and clients for that matter – are being warned that “appalling behaviour” will not be tolerated at…
Adspend nears £24bn with surge in data-driven activity
UK adspend rose 6.3% year-on-year to reach £23.6bn in 2018, spearheaded by the inexorable march of data-driven digital media as brands…
Industry calls for Brexit ‘Plan B’ as budget growth stalls
The marketing industry is calling on the Government to draw up a “Plan B” following Parliament’s rejection of the Brexit…
Marketing bodies back Brexit plans but demand clarity
The marketing industry has backed the Government’s stance on data protection post-Brexit – included in long-awaited White Paper “masterplan” to…
Marketing industry bosses demand Brexit action plan
Marketing industry chiefs have thrown their weight behind a new campaign against the Government’s flagging Brexit negotiations by signing an…
Sexual harassment endemic in the marketing industry
A damning report into sexual harassment in the advertising and marketing sector reveals that over a quarter (26%) of all…
Direct mail budgets hold firm as adspend hits £22.2bn
Direct mail continues to prove its mettle within the UK marketing mix, helped by a strong performance in Q3 2017,…