Industry backs Labour plan to make arts open to all
The advertising and marketing industry has backed Labour leader Keir Starmer’s pledge to unleash a generation of creativity and make…
Advertising Association
Industry educates youngsters on the perils of scam ads
Advertising literacy charity Media Smart is supporting the UK Government’s National Campaign Against Fraud through a new scam ad awareness campaign,…
New book urges industry to build a sustainable future
Advertising and marketing professionals are being spurred on to seize the opportunities of the sustainable economy and play a critical…
Industry reveals line up for ad trade mission to SXSW
The UK marketing and advertising industry is ramping up its efforts to push the sector’s exports by returning to major…
Adspend bounce-back defies ‘Mystic Martin’s misery’
Sir Martin Sorrell’s position as the Mystic Meg of advertising might be under threat after his claims that the sector…
That was then, this is now… for UK marketing budgets
This time last year, the country was still in the midst of a cost of living crisis, and the advertising…
Ad industry exports rise 15.5% to reach record £15.6bn
The advertising and marketing industry has cemented its position as a global powerhouse following the release of latest export figures…
AI Safety Summit: ISBA and IPA outline ad industry code
Two key advertising and marketing trade bodies have published 12 guiding principles for agencies and clients on the use of…
AA/WARC report reaction: Yet another cautionary tale
New figures from this week’s Advertising Association/WARC Expenditure Report reveal that the industry is holding its own in challenging times,…
Adspend to reach £35.6bn as industry shows its mettle
Key online formats are continuing to shore up the UK advertising market, which outperformed the economy in Q2 – albeit…