Cadbury unleashes major blitz for new mystery bars
Cadbury is aiming to create its own heatwave with the launch of a new nationwide campaign called ‘Cadbury Mystery Bars’…
advertising
mSix&Partners scheme targets young diverse talent
mSix&Partners – the agency network which is a joint venture between The&Partnership and GroupM – is launching a new apprenticeship…
Brooklyn Brothers opens Night School for diverse talent
London agency The Brooklyn Brothers has kicked off the third year of its Night School initiative, designed to attract young…
‘Off the map’ Scottish isles force VisitBritain to axe ads
The Government has been forced to axe a VisitBritain campaign running in UK airports, designed to promote the country to…
Govt blitz urges brands to divert adspend to price cuts
The marketing and advertising industry is set to face new pressure on budgets amid Government plans for a major campaign…
Wake-up call as burnt out creatives threaten exodus
The Great Resignation may have been sparked by disgruntled workers in China recoiling at their 72-hour working week but it…
Brands still failing on inclusion and authenticity in ads
British women from ethnic minority backgrounds still feel their ethnic group is portrayed negatively in advertising, with over a third…
Dreams jumps in with Iris to spring back from Covid
British bed retailer Dreams has appointed Iris to handle its advertising and marketing account – estimated to be worth up…
Cannes trade mission unveils ‘best of UK’ campaign
The Department for International Trade (DIT), in partnership with an industry coalition led by the Advertising Association, has launched a…
UK firms sign up staff for four day week… with full pay
More than 3,300 workers at over 70 UK companies will begin a four-day week trial with no loss of pay…