MSQ snaps up strategic insight consultancy The Forge
Data-driven creative, tech and media company MSQ is continuing to strengthen its offering through acquisition by swooping for insights-driven strategy…
advertising
Toblerone unveils ‘manifesto for chocoholics everywhere’
Toblerone is insisting it is by taking a stand for how chocolate should be enjoyed in its latest campaign which…
Electrolux taps into Swedish forte in first Publicis work
Global home appliance manufacturer Electrolux is championing the brand’s latest innovation based on core Swedish credentials in the first campaign by Publicis…
New KFC ad sparks protests as gravy gripes hit new high
KFC’s “Believe” brand platform continues to court controversy with the ad watchdog confirming the latest execution for “the Dirty Louisiana”…
Schweppes hires new ‘face’ to add a splash of attitude
Schweppes has signed up actor Lucien Laviscount – star of Coronation Street, Waterloo Road, Snatch, Katy Keene and Emily in…
Kings of the world: Industry tops £66.6bn and 1.7m jobs
The advertising and marketing industry is contributing a record amount to the UK economy, with British businesses investing an estimated…
Risk of burn-out rockets as firms seek productivity gains
Advertising and marketing businesses are at risk of pushing workers into a well-being crisis as they attempt to manage the…
F&F tackles life’s mishaps with ‘Style It Out’ platform
Tesco clothing and home brand F&F is aiming to show how the range can provide the composure to face life’s…
Agencies firmly in the firing line as CMOs plot cutbacks
Advertising and marketing agencies are set to bare the brunt of a new round of client cutbacks, with CMOs planning…
Moss brings in shop to put finishing touches to rebrand
Moss – the retailer which recently rebranded from Moss Bros and can trace its roots back over 170 years –…