McDonald’s shake-up sees new head of CRM and loyalty
McDonald’s UK has overhauled its marketing operations to create the new role of head of CRM, loyalty, partnerships and social…
advertising
M&S ‘Love That’ Autumn Collection: Let there be light
And so to M&S, and why not we hear you ask, after all, the retailer appears to have regained its…
Industry reacts as Google wriggles off the hook again
Alphabet’s Google has once again successfully fought off a forced break-up of its business in the US courts; with district…
Sweaty Betty ads celebrate women as a force of nature
Sweaty Betty, the global sportswear and lifestyle brand for women, is aiming to reclaim and celebrate the weather forecast with…
Born Social to spread the word in Kerrygold global win
Irish dairy brand Kerrygold has appointed digital agency Born Social as its new global social media agency of record, following…
‘Curiouser and curiouser’: Alice steers Toyota Yaris blitz
Toyota Europe is heading “through the looking glass” for the launch campaign of its new edition Yaris Cross, with a…
Tesco hires ex-Microsoft chief to spearhead agentic AI
Tesco is ramping up its artificial intelligence strategy by appointing the supermarket’s first group customer experience and agentic AI director…
Tails of the unexpected: PDV unveils pet owner cohorts
It seems the old idiom of a dog being man’s best friend needs a radical overhaul as these days nearly…
NatWest brings in chief to boost £1.2bn tech overhaul
NatWest Group has appointed a new chief data and analytics officer to drive its extensive digital transformation, backed by a…
Medialab lands ‘blockbuster’ brief from Cinema First
Cinema First, the cross-industry body which aims to bring the crowds back to the movies in the UK, has appointed…