Brands urged to follow top sports to build loyal fanbase
Brands must take a leaf out of top-level sports teams’ playbook and earn – not be tempted to buy –…
advertising
Oliver promotes Eloise Smith to ECD for all UK clients
In-house specialist Oliver UK has promoted creative chief Eloise Smith to the expanded role of executive creative director, across the agency’s…
Influencer agency joins the Loveholidays growth journey
UK-based online travel agent Loveholidays is continuing to shake up its advertising and marketing strategy with the appointment of SocialChain’s…
Vast majority of GenAI initiatives remain stuck in pilots
Public Enemy’s anthemic Don’t Believe the Hype might be nearly 40 years old but it seems the sentiment could not…
N Brown hires former Lego chief for new combined role
N Brown Group has overhauled its senior leadership structure by creating the role of trading and marketing director, appointing former…
Bensons for Beds cosies up with Wavemaker for media
British bedroom furniture retailer Bensons for Beds, which claims to be the UK’s largest retailer specialising in beds, mattresses and…
AJ Bell invests in new agency for CRM transformation
Online investment platform AJ Bell has appointed VML to drive its CRM transformation, delivering data-driven customer experiences with the aim…
Levi’s strides into AI era with agentic insight platform
Levi Strauss & Co is making a major investment in AI by developing a new agentic platform aimed at boosting…
Ikea bids farewell to Mother as agency shuns review
Ikea is set to take a fresh creative approach to its UK advertising and marketing following a decision by incumbent…
IPA agencies name the best media owner to work with
Blis has been named as the best media owner to work with, according to IPA agencies and digital specialists, who…