Online news sites with ‘local authority’ woo advertisers
Brand owners are being urged to wake up to the power of advertising in trusted, local online news environments, with…
advertising
Asda marketing chief Zavalis departs after two years
Asda marketing chief Adam Zavalis, who joined two years ago with a mission to refresh the supermarket’s brand, has quit…
Channel 4 targets TV newbies with AI advertising tool
Small and medium-sized businesses will now be able to generate bespoke, TV-ready ad creative in minutes, with optional human-led campaign…
Bountiful Cow jumps aboard Stagecoach media business
Stagecoach, one of the UK’s largest bus and coach operators, has appointed Bountiful Cow as its new strategic media planning…
Four senior hires bolster Havas London creative team
Havas London has hired two new senior creative teams who will, in the words of chairman and UK group chief…
Three agencies to battle it out for Royal Mail account
Royal Mail has drawn up a three-strong shortlist for its creative account, with Iris, TMW, and Dentsu Creative set to…
MSQ combines three agencies for global DX business
MSQ, the tech, data and creative agency group, is combining three of its agencies – 26 DX, MMT and UDG…
Waitrose ‘Perfect Gift’: The ultimate Christmas cracker
While many bemoan the fact that the festive season is starting earlier and earlier each year, we must confess we…
‘Unmanageable explosion of AI data’ sparks privacy fears
Marketers might be feasting on AI tools like kids running wild in a sweetshop but most of their tech counterparts…
Iris creates top innovation role as it bolsters senior team
Global agency Iris has created the new role of director of innovation, AI and technology, who along with two more…