Why creativity is the key to unlocking growth in 2023
With economic uncertainty likely to dominate the next 12 months, the big issue – now, more than ever – for marketers…
AI
Unlimited unleashes AI-driven insights platform, Luca
Unlimited, the group behind TMW and Nelson Bostock, is launching an AI-driven human insights platform that it is claimed can…
Three embraces AI platform to ramp up CX strategy
Just days after being accused of ripping off its customers, mobile phone giant Three UK is implementing a new artificial…
Artefact UK beefs up senior team with first data chief
French-owned data-driven marketing group Artefact – which launched in the UK last October – is strengthening its data credentials with…
Virgin Money embraces AI to tackle credit card churn
Virgin Money has turned to Jaywing’s artificial intelligence product, Archetype, to gain a deeper understanding of its credit card customers…
Three steps to boosting customer experiences with AI
Today’s consumers want value both from what they buy, and from the purchasing process, regardless of whether they’re purchasing a…
Outra recruits Holt to head up business development
Data science consultancy Outra is continuing to bolster its senior team with the appointment of a new business development director…
Outra strengthens senior team with triple appointment
Outra has boosted its team with the recruitment of three senior data scientists as a result of increased business from…
Customer loyalty: how we can have our cake and eat it
The question “customer loyalty, is it worth it?” seems often a binary choice between spending marketing money on increasing market…
Webgains claims online ad AI first with IBM Watson deal
International affiliate marketing network Webgains claims to be the first performance marketing agency to partner with IBM Watson, as it…