Amex targets retail media boom with digital ad platform
American Express has become the latest brand to tap into the rise of retail media, launching a digital advertising platform…
Amex
American Express ‘There’s always more’: Are you sure?
American Express. As the stadium sponsor and therefore main backer, Brighton & Hove Albion fans have a lot to be…
Atkinson-Toal to run Amex GBT global experience unit
American Express Global Business Travel (Amex GBT) is strengthening its Experience Studio division by promoting global marketing boss Richard Atkinson-Toal…
Young still demand brand purpose despite being skint
Any brands or agencies hoping that “purpose” would fade away are in for a rude awakening with Gen Z and…
Brits turn to loyalty schemes as purse strings tighten
Loyalty schemes are becoming a key battleground in the fight to win over consumers during the cost of living crisis,…
Smitten young plan to splash the cash on their new pets
The rise in pet ownership during Covid may have been well documented – and truly exploited by pet-food and pet-care…
Don’t send marketing without it: Amex fails on consent
American Express may have recently reprised its 1970s strapline by urging customers “Don’t Live Life Without It” but it seems…