We Are Social backs agency to offer brands AR at scale
Clients are being offered the chance to launch augmented reality campaigns at scale, with the launch of a new agency…
AR
Metaverse ‘won’t be viable until the end of the decade’
The metaverse might be marketers’ latest shiny new toy – with many brands intending to place a large investment into…
Ogilvy opens lab to take WTF out of AR, VR, AI and ML
Ogilvy is aiming to guide its clients through the labyrinthine complexity of emerging tech with the launch of a dedicated…
AR or bust: JSYK Gen Z think immersive retail is dope
Love ’em or loathe ’em, Generation Z consumers are the driving force behind a shift towards more immersive shopping experiences,…