Youth revolt: ‘We’re no longer slaves to the algorithm’
Marketers’ relentless pursuit of digital optimisation is sparking a cultural revolt, as younger consumers – particularly Gen Z – increasingly…
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Vast majority of GenAI initiatives remain stuck in pilots
Public Enemy’s anthemic Don’t Believe the Hype might be nearly 40 years old but it seems the sentiment could not…
Holy Grail of personalisation still hiding in plain sight
UK consumers are missing out on personalised shopping experiences as retailers admit they are still stuck doing the basics, and,…
AI won’t replace marketers, it’ll replace lazy marketing
Artificial intelligence isn’t coming for your job. But it is coming for your bad habits. For months, the headlines have…
WPP crusade doubles down on ‘holy trinity of marketing’
WPP is continuing to ramp up its technology offering with a “first-of-a-kind collaboration” designed to reimagine how brands engage with…
Boss up: CEOs fear age-old issue in new-style boardroom
AI, transformation demands and sustainability targets are driving the growth of a host of new roles in the boardroom, but…
Yannick Bolloré: ‘AI embedded at the core of all we do’
Havas has launched a counter-attack against WPP Media’s AI strategy – unveiled last week – by using Cannes Lions as…
Agencies firmly in the firing line as CMOs plot cutbacks
Advertising and marketing agencies are set to bare the brunt of a new round of client cutbacks, with CMOs planning…
Just 3% of brands have no plans for AI personalisation
Personalisation efforts might be patchy at best, but brands are not giving up the ghost just yet, with 97% of…
‘Brands must embrace new media landscape – or wither’
How marketers tackle the disruption of Google search, the growing influence of AI and the continued rise of retail media…