Just 3% of brands have no plans for AI personalisation
Personalisation efforts might be patchy at best, but brands are not giving up the ghost just yet, with 97% of…
artficial intelligence
‘Brands must embrace new media landscape – or wither’
How marketers tackle the disruption of Google search, the growing influence of AI and the continued rise of retail media…
Agencies bullish that rise of AI will not lead to downfall
Marketing agencies may be facing a multiple threats from the rise of AI – pressure from regulators and big tech;…