Asda raids Morrisons to bring in new marketing chief
Asda has poached Morrisons chief customer and marketing officer Rachel Eyre – the former Sainsbury’s and Barclays executive – to…
Asda
Asda chief resigns as agency review enters final stages
Asda chief customer officer David Hills is to leave the supermarket giant after just 18 months in the role, as…
Kingfisher drafts in Asda chief Simon Jury as new CDO
Kingfisher has raided beleaguered supermarket giant Asda to appoint its new chief data officer, as the B&Q and Screwfix owner…
Tesco Clubcard beats off all-comers in grocery market
As customers begin stocking up on their Christmas food shopping, a new analysis of the UK grocery market has crowned…
Asda insists top exits ‘won’t put customer data at risk’
Asda has repudiated claims that it is putting the security of its customer data in jeopardy, after the retailer has…
Asda Rewards blitz to give ‘millions’ to primary schools
Asda making millions of pounds available to UK primary schools by encouraging families to use its loyalty programme – Asda…
Asda drafts in new digital shop for social media blitz
Just weeks after appointing a new boss to drive growth in online shopping, Asda has brought in digital agency Born…
Asda targets online shopping boost with Iceland chief
Asda is aiming to further grow its online shopping business by poaching Iceland’s group chief customer, marketing and digital officer…
Asda chief claims new GenAI tool is ‘the future of data’
Asda has bigged up the implementation of a real-time generative AI platform for data driven decision-making, with the supermarket’s analytics…
Asda Rewards scheme linked to half of £21.9bn sales
Asda has hailed the roll-out of its loyalty scheme for a surge in sales, with the 6 million customers who have signed…