Data and tech turn CMOs into CEOs of customer growth
Marketing chiefs working in B2B organisations are no longer simply the enablers for sales teams, they are now driving revenue…
B2B marketing
Marketers urged to tap into ‘golden age of B2B brands’
Business-to-business marketing might get a bad rap compared with consumer activity but a new analysis reveals it has huge growth…
Why demand for B2B agencies is at an all-time high
One of the major industry themes you’ll no doubt have seen across the past year has been network groups posting…
B2B marketers bullish over post-Covid digital growth
The multi-billion pound business-to-business market looks set to buck the Covid cutbacks with two-thirds (65%) of marketers planning to increase…
MSQ targets B2B bonanza with launch of global agency
Marketing group MSQ is planning a major assault on the multi-billion pound business-to-business market with the launch of a dedicated…
MeritDirect eyes expansion with private equity deal
US data group MeritDirect is targeting further expansion in both its domestic and international markets, including what it calls “strategic…
LiveRamp plots expansion with launch of B2B division
LiveRamp, the company which rebranded from Acxiom Holdings following the sale of its marketing services business to IPG, is expanding…
Experian unveils on-demand data analytics platform
Experian has launched a new analytics solution in the UK – following trials in the States – which it claims…
BT brand chief nets top job at Direct Line for Business
Direct Line for Business has appointed BT group brand director Claire Sadler – who has been at the company for…