BP lures Lidl chief to lead Euro retail marketing drive
BP has poached Lidl marketing chief Claire Farrant, credited with playing a crucial role in expanding the retailer’s market share…
BP
BP hit by calls to rip down ‘greenwashing’ ad campaign
BP is facing demands to pull its latest global ad campaign, amid claims it is creating a “misleading impression” that…
New BP loyalty programme branded ‘very poor indeed’
BP’s new loyalty club has come under fire after it was revealed that motorists will have to buy 1,360 litres…