Brands must act on online ad safety; nothing else works
Brand owners must take matters into their own hands to avoid the damaging misplacement of online advertising, and not rely…
brand safety
Online ad giants sign up to IAB fraud busting scheme
Digital marketing trade body IAB UK is claiming a major victory in its efforts to tackle the growing backlash over…
Top brands pull ads from Mumsnet as air turns blue
Mumsnet has become the latest social networking site to face the wrath of its advertisers following a backlash led by…