DMA chief Aldighieri’s top predictions for 2017
Next year will be a test of many things, but primarily what Brexit actually means. There will be the outcome…
Brexit
Direct mail proves its mettle despite online assault
Direct mail spend will hold firm in the face of a new surge in online spend and predicted wholesale cuts…
Digital bolsters adspend but 2017 looks challenging
The UK ad industry continues to shrug off Brexit uncertainty, with digital driving record growth for the first six months…
Direct budgets fight back to hold off Brexit squeeze
Direct marketing budgets have been one of the main beneficiaries of the marketing industry holding its nerve against the doom-mongers…
Adspend forecasts shrug off Brexit ‘slash and burn’
The UK marketing industry’s attempts to calm the waters in the aftermath of the Brexit vote appear to have paid…
Japan warns UK to embrace GDPR laws ‘or we’re off’
The Japanese have warned that technology giants such as Hitachi and Arm Holdings could pull their operations out of the…
WPP lauds DM, data – and weak pound – for growth
WPP has hailed its strength in digital, direct marketing and data as the key drivers an increase in revenue from…
Isn’t it time we developed our own version of GDPR?
There has been much speculation around the status of the General Data Protection Regulation (GDPR) in a post-Brexit UK. Inevitably,…
‘Only dumb data execs think they can escape GDPR’
For an industry which prides itself on being smarter than most, many data professionals stand accused of being decidedly dumb…
UK could become ‘data haven’ for US online giants
Many in the UK may be counting the cost of Brexit but one tech industry group claims Britain could become…