BA opens a lens on the world in ‘Reflections’ OOH ads
British Airways is giving potential passengers a window seat to the world with the launch of a new campaign designed…
British Airways
BA is first brand to fly with real-time ITVX ‘pause ads’
Brand owners can now target consumers with highly-personalised real-time ads when they pause TV shows on ITV’s streaming service, with…
Uncommon CX division lands BA loyalty account prize
Uncommon Creative Studio has plucked the British Airways advertising and CRM account from WPP in a major coup for its…
Lawyers claim victory as BA agrees data breach payout
British Airways has finally agreed to cough up compensation to thousands of customers affected by the 2018 data breach, according to the…
BA and Marriott to pay £38.4m GDPR penalties ‘on tick’
British Airways and Marriott International have agreed to cough up the combined £38.4m they owe in GDPR fines, although it…
Lawyers launch TV blitz to woo claimants for BA action
Compensation lawyers are ratcheting up their offensive to convince up to 500,000 victims of the British Airways data breach to…
BA slashed GDPR fine because ICO ‘had jumped the gun’
The real reason British Airways managed to batter down its proposed £183m GDPR fine to “just” £20m had less to…
BA ‘humiliates’ ICO by slashing £183m fine to £20m
The Information Commissioner’s Office has been accused of a humiliating climbdown after being forced to slash its proposed GDPR fine…
BA pulls Avios points out of Tesco Clubcard programme
British Airways has delivered another blow to Executive Club members – just 24 hours after it emerged that those who…
‘Critical’ BA Executive Club members face the chop
British Airways, the airline with a reputation for leaking customer data and firing staff, has hatched a novel plan to…