Budget: Business chiefs call for less talk, more action
Depending on who you listen to Chancellor Jeremy Hunt’s Budget is either a “£4bn tax giveaway for the rich” or…
Budget
Global marketers bullish on strategy despite cutbacks
On the eve of the Q3 IPA Bellwether Report, the majority (76%) of B2B marketing directors globally are optimistic about…
Row over adspend cuts turns into chorus of disapproval
Marketing experts have waded into the row over Government plans to urge brands to divert their marketing spend into slashing…
Digital bolsters adspend but 2017 looks challenging
The UK ad industry continues to shrug off Brexit uncertainty, with digital driving record growth for the first six months…
Cautious welcome for Budget
The direct, data and digital marketing industries have given a cautious welcome to the Budget, with the inevitable winners and…