VCCP lands IPA Effectiveness grand prix for Cadbury
VCCP has scooped one of the advertising industry’s top accolades, landing the IPA Effectiveness Awards grand prix for rebuilding Cadbury’s brand and…
Cadbury
Cadbury Fingers urges UK to ‘come together’ with BSL
Mondelez International brand Cadbury Fingers has joined forces with the National Deaf Children’s Society for a new campaign designed to…
Brands walking a tightrope over coronavirus marketing
Brand owners are facing a difficult balancing act in responding to the coronavirus pandemic, with a new analysis suggesting that…
Cadbury axes Easter egg hunt campaign over hugging
Cadbury has become the second major brand in a week to ditch an ad campaign over coronavirus concerns, after pulling…
Reason why image is everything
Long before the saturated advertising industry secured a grip on our consciousness, building platforms for brands represented by snapshots on…
CMW builds ‘Goo Dares Wins’ site
Cadbury’s major marketing campaign, aiming to get the nation to play a game of dare, under the Creme Egg strapline…