It’s a cracker: Smiles all round as jokes make ads shine
The return of humour in advertising is paying huge dividends in terms of effectiveness – and awards – with a…
Cannes
Cannes ’24: D’Ott-fuelled jolly or epicentre of creativity?
Another year, another Cannes Lions International Festival of Creativity has drawn to a close. Awards-wise, WPP regained the title of creative…
Revealed: Where it all went wrong at this year’s Cannes
Anyone still scratching their head as to where it all went tits-up at this summer’s Cannes Lions – creatively rather…
Cannes 2023: Data strategy still hiding under a bushel
Now that the creative industry has lightened the Croisette of several thousand bottles of the palest rosé and the exciting…
Minister hails Lions haul as spending cuts row grows
Just days after it was revealed the Government wants companies to divert their marketing spend into price cuts, the minister…
Cannes trade mission unveils ‘best of UK’ campaign
The Department for International Trade (DIT), in partnership with an industry coalition led by the Advertising Association, has launched a…
Cannes 2022: Is this year more relevant than ever?
The Cannes International Festival of Creativity. It seems the very thought of it can spark joy and anger in equal…
Government backs industry trade mission to Cannes
The UK advertising industry is putting aside its often tetchy relationship with the Government to launch a trade mission at…
What a rotter: Data and tech now key to Cannes success
Adland’s luvvies might not like it but it seems that data and technology were two of the biggest drivers of Grand Prix-winning…
Data analysis exposes the folly of Cannes Lions winners
Those who dismiss Cannes Lions winners as creative puffery which is irrelevant to most consumers, now have evidence to back up…