CDP take-up soars but so does consumer data deletion
Customer data platforms have now become a cornerstone of the marketing tech stack, empowering brands to activate real-time customer data…
CDP
Reckitt erects customer data platform for CX boost
Global consumer goods giant Reckitt, whose brands include Durex, Clearasil, Cillit Bang and Vanish, is aiming to maximise the value…
Anglian hires Blueberry Wave to build data platform
Anglian Home Improvements is overhauling its customer communications strategy to bolster its attack on main rival Everest with the appointment…