ICO updates marketing guidance amid legal threat
The Information Commissioner’s Office has issued new direct marketing guidance, amid proposals to put the measures on a statutory footing,…
charity
Data industry urged to tackle consumer opt-outs
The data industry has been challenged to respond positively to soaring consumer opt-outs or face death by a thousands cuts…
Age UK under fire again for dodgy data practices
The murky world of charity data has been exposed once more after an adjudication against Age UK revealed its fundraising…
Cancer Research UK commits to opt-in data regime
Cancer Research UK has followed the RNLI by committing to using only opt-in data for all of its fundraising activity,…
Up to 30 million could sign up for charity opt-out
Sir Stuart Etherington may rue the day he ever dreamt up the idea of the Fundraising Preference Service if new…
RSPB let off complaint after failing to keep records
The Fundraising Standards Board (FRSB) has been forced to throw out a complaint about RSPB marketing activity due to insufficient…
Lack of engagement costing charities £5.3bn a year
Charities might have been getting it in the neck over their fundraising practices but the sector is missing out on…
Agency behind bungled cancer campaign goes under
The charity agency which was lambasted by the Fundraising Standards Board for using a rogue database – which hundreds of…
Royal Mail urges sector to join Child Rescue Alerts
Royal Mail MarketReach is joining forces with the charity Missing People to ask the marketing community to sign up to…
Fundraising agency forced to close over client cuts
A dearth of fundraising activity has forced a Brighton-based charity agency to shut up shop following a 70% fall in business,…