DMA chief issues rallying cry for industry to change
The data and marketing industry faces a stark choice: does it want to be seen as a sector which uses…
The data and marketing industry faces a stark choice: does it want to be seen as a sector which uses…
DMA Group chief executive Chris Combemale has succeeded Dutch DMA director Diana Janssen as co-chair of European direct and digital…
The DMA has unveiled a five-point plan to help members find their way through the maze of the new EU…
Nearly 80 per cent of consumers want to continue to receive direct mail, according to a new study, which busts…