Industry seeks miracle vaccine to fight off Covid gloom
Prime Minister Boris Johnson’s optimism that Covid will be beaten by spring has yet to filter through to marketing businesses,…
coronavirus
Subscription Britain here to stay as benefits are realised
Lockdown’s role in the rise of subscription Britain may have been well documented but it looks like being no flash…
Direct mail engagement soars as market bounces back
Just days after it was revealed the direct mail market was bouncing back from a Covid wipe-out, new research shows…
Lockdown hell? Hardly, we’re all doing Xmas shopping
The UK might be nearly half-way through Lockdown 2.0 but it seems most consumers are putting the time to good…
Data-driven firms ‘far more resilient to Covid meltdown’
Further proof that data-driven businesses are not only handling the coronavirus fall-out better but face a much brighter future once…
Omnichannel marketing proves omnipotent for brands
Companies touting the benefits of omnichannel marketing may be omnipresent but it seems there are “omni-reasons” to embrace the strategy,…
Agile not fragile: Checking out the new retail landscape
Most businesses in the retail and ecommerce sector are seeking maps to navigate the new landscape, with new types of…
Generation Zoom now want ‘face-time’ with brands
With Lockdown 2.0 nearly a week in, brand owners are being urged to wake up to the joys of video…
132,000 marketing jobs at risk as Covid cuts continue
More than 132,000 marketing and media jobs are at risk from the effects of Covid-19 on the industry, with a…
Royal Mail and Amazon battle for £550m Covid test task
Royal Mail and Amazon are fierce competitors at the best of times but that rivalry is set to ratchet up…