KFC’s ‘Surrender to Tender’: Oh it’s finger pickin’ good
Love them or loathe them, there is no denying KFC’s “Believe” ads have made a huge impact, with surreal, cult-themed…
Creative Review
Radio Times ‘What’s Worth Watching’: Complete control
Remember the days when Radio Times was a must-buy, reaching a peak of 12 million homes? You must have a…
Women’s Aid ‘The Other Kick Off’: Time to take action
England fans might still be celebrating this week’s rip-roaring World Cup win against Croatia but there is a darker side…
Wimbledon ‘Where beauty meets battle’: Flight of fancy
With the World Cup now firmly under way, the next 38 days should keep football fans on their toes but…
Revolut ‘Welcome to Haaland’s Bank’: Caught sleeping
How do you follow Graham Norton? Well, as Claudia Winkleman has found out, not that easily. But, it seems, for…
Paddy Power ‘Nobody Does Football Better’: Spot-on
With just under a fortnight to go, World Cup fever is going in to overdrive, and with UK retailers predicted…
Nationwide ‘Fairer Share Payment’: Going underground
Remember the golden age of UK advertising, when agencies developed a distinctive, culturally resonant voice that relied on British wit…
Adidas ‘Backyard Legends’: A true 40-yard screamer
Another week, another raft of Fifa World Cup 2026 ad campaigns has emerged as brands big and small try to…
The Guardian ‘The Whole Picture’: Fighting fake news
The Guardian might not be everyone’s cup of tea, but for many it is still the voice of reason in…
Budweiser ‘Let It Pour’: We’ll have something stronger
With the football season entering the business end, with titles being won, relegation spots being confirmed, and high-stakes knockout matches…