Nationwide ‘Fairer Share Payment’: Going underground
Remember the golden age of UK advertising, when agencies developed a distinctive, culturally resonant voice that relied on British wit…
Creative Review
Adidas ‘Backyard Legends’: A true 40-yard screamer
Another week, another raft of Fifa World Cup 2026 ad campaigns has emerged as brands big and small try to…
The Guardian ‘The Whole Picture’: Fighting fake news
The Guardian might not be everyone’s cup of tea, but for many it is still the voice of reason in…
Budweiser ‘Let It Pour’: We’ll have something stronger
With the football season entering the business end, with titles being won, relegation spots being confirmed, and high-stakes knockout matches…
Network Rail ‘No Second Chances’: Wake up, shake up
Remember the glorious 1970s, the era of famously blunt public information films, which frequently portrayed severe injuries to young children…
Anglian ‘The Nation’s Favourite’: Window of opportunity
Remember the time when double glazing companies used to badger you with wall-to-wall TV ads, and bombard you with telemarketing…
Coca-Cola Uncanned Emotions: Not quite ‘the real thing’
And so to the Fifa World Cup 2026… admittedly it is a while off yet but we all need a…
Cadbury Easter Egg Hunt press ads: Print and be grand
And so, dear readers, to the Easter weekend, when us Brits traditionally crack on with DIY, in between stuffing our…
Revolut ‘Welcome To My Bank’: Norton in the saddle
With the Claudia Winkleman Show still not quite living up to its billing, there are no doubt many people missing…
BA ‘An Original British Briefing’: The Great Escape
With war raging in the Middle East, most airlines are trying to keep calm and carry on, none more so…