Sheba strives to get pussies to show humans the love
Mars-owned cat food brand Sheba is tapping up Hollywood stars, celebrities and “everyday heroes” for a new relationship-building programme under…
creator marketing
Marketers fail to grasp public’s nuanced feelings over AI
Marketers are ramping up their tech investments, with almost two-thirds expecting GenAI to play a pivotal role in brand recommendations…
F&F sashays into autumn with tarot-inspired collection
Tesco clothing brand F&F is channelling the haute couture tarot trend to lean into the year’s most notoriously unpredictable season…
Interrail brand platform rails against ‘check-list tourism’
The Dutch company behind the Interrail pass that gives travellers from around the world the freedom to explore up to…
Creator economy to top £1bn in 2026 as sector matures
Advertiser investment in UK creator partnerships is forecast to surpass £1bn for the first time in 2026, reaching £1.2bn, with…
Mail Metro Media hires chief to drive creator business
Mail Metro Media has appointed a head of creators within its new media division, with a brief to build and…
Premier Foods hires agency for ‘exceedingly good’ brief
Premier Foods is aiming to boost its social media strategy with the appointment of a new creator agency to work…