AMV and Spark Foundry scoop top IPA prize for Currys
AMV BBDO and Spark Foundry have been awarded one of the industry’s highest honours, the IPA Effectiveness Awards Grand Prix,…
Currys
Currys staff channel inner dad for energy-saving push
Currys is expanding its “Beyond Techspectations” platform by tapping into the viral “dad energy” trend to highlight how shop staff…
Currys hires AMV agency to demystify AI for the masses
UK tech retailer Currys has strengthened its relationship with the AMV Group to realise its ambition to become “the home…
ICO refuses to give up on DSG Retail data breach case
The Information Commissioner’s Office is not giving up on its fight against DSG Retail – now rebranded as Currys –…
Currys plugs in new video commerce platform for CX
Home electronics retailer Currys is ramping up its use of technology to boost its customer experience strategy – as well…
Currys drafts in Microsoft and Accenture for AI overhaul
Currys is aiming to tap into the latest AI technologies to enhance operations, elevate its customer experience and improve staff…
Currys taps into retail media boom with ad platform
Currys has become the latest brand to enter the global retail media market, challenging the likes of Tesco, Boots, Sainsbury’s…
Currys case sparks new data breach class action threat
Company bosses believing they had seen the threat of data breach class actions evaporate have been forced to think again…
Curry reprises Cash for Trash with interactive billboard
Currys has devised an outdoor campaign which features old and broken gadgets which passers-by can grab hold of to relaunch…
Currys omnichannel strategy builds SCV powerhouse
Currys is hailing the implementation of Salesforce’s CRM technology solutions to support its omnichannel transformation, claiming it now has a…