UK marketers ‘must do more to promote data exchange’
Marketers still have plenty of work to do to convince UK consumers about the benefits of the online data exchange,…
data capture
Facebook risks fresh row over ‘cash for data’ scheme
Facebook is risking fresh controversy after relaunching an app which pays consumers to hand over data on how they use…
Firms bogged down in data; clueless what to do with it
The wisdom of brands embracing multiple customer data collection points has been brought into question after more than a third…
Top brands using dark tactics to boost sales and data
Major retailers including Amazon, Boohoo and Very have been accused of using so-called “dark UX” methods, in which website interfaces…
Online industry in dock over covert data capture tactics
The online advertising industry is facing a new privacy row amid claims that brands are being offered personal data from…