Brands ‘must go beyond ethics to build moral compass’
To truly win the hearts and wallets of today’s consumers, acting ethically is no longer enough; brands need to go…
data ethics
Taskforce reinforces vital role of responsible AI adoption
The Advertising Association is launching the first output from the AI Taskforce with a new report which outlines the AI…
Data and analytics chiefs ‘have 2 years to save jobs’
Three-fifths of organisations are being forced to rethink their data and analytics operating model because of the impact of disruptive…
AI Safety Summit: ISBA and IPA outline ad industry code
Two key advertising and marketing trade bodies have published 12 guiding principles for agencies and clients on the use of…
Four-fifths of companies will be using GenAI by 2026
The rise of generative AI is set to accelerate even faster, with Gartner predicting that four-fifths (80%) of business will…
Ad industry using ChatGPT more than any other sector
The advertising and marketing industry is leading the way in the adoption of generative AI tools across all sectors, with…
Industry launches Taskforce to tackle AI ethics concerns
The Advertising Association has formed a new AI Taskforce, bringing together senior representatives from across its membership, with the aim…
UK bosses feel ‘morally uncomfortable’ about data use
The vast majority of UK business leaders are struggling to use data ethically within their organisation, with more than eight…
Marketers still won’t go to ethics, despite potential hit
Customer satisfaction is now seen by marketers as their number one priority but they are only willing to go so…
Ditch murky data capture and give us control, say Brits
The days of companies using “smoke and mirrors” techniques to railroad consumers into handing over their online browsing data could…