The only way is ethics: Brands urged to sign data pledge
Brand owners are being urged to sign up to a raft of new “aspirational commitments” for their data-driven marketing strategies…
data ethics
WPP unveils global ‘data ethics’ company Choreograph
WPP has finalised details of its new global data company – first revealed over a month ago – which is designed to…
Brands go on moral crusade to keep customers on board
Ethics and morality have now taken centre stage in the marketing department, corporately even if not individually, with brands doubling…
New data tool aims to show why the only way is ethics
Client marketers who fear they could soon be drowning in the stormy waters of data ethics have been thrown a…
CMOs embrace data ethics but firms need to catch up
Marketers are waking up to the fact that being compliant with data laws is no longer enough, with the vast majority…
Brands urged to ‘do the right thing’ over data privacy
Brand owners must stop viewing consumer privacy as a compliance issue and start promoting responsible marketing as a driver for…
Tech firms must face AI curbs, says Govt advisory body
The Government must bring in new legislation to tighten up the use of algorithms that drive content on social media…