Omnicom signs deal with ‘shoppertainment’ start-up
Omnicom, whose agencies include Rapp, TBWA, DDB and OMD, has struck a deal which will enable its clients to embrace…
ecommerce
Bier Company splattered over April Fool’s promotion
Bier Company, an online business which claims to stock the finest independent craft ales from across the UK, has suffered a…
Digital transformation drives UK tech to hit $1 trillion
The Covid fuelled surge in digital transformation, including the huge uptake of ecommerce, video-conferencing and customer data platforms, has pushed…
Bargain hunting Brits to ditch D2C online shopping
Under the cosh Brits are planning to ditch brands’ direct-to-consumer websites, with only one in five Brits (19%) expecting to…
Forget flowers and chocs, mums want DIY jobs done
With Mother’s Day looming fast, a new analysis suggests that the staples of chocolates and flowers might no longer be…
CMOs face battle to retain control of digital and CX
Marketing chiefs are being urged to fight their corner amid warnings they are being forced to cede complete control of…
Top-notch CX and tech help Kingfisher nail DIY boom
B&Q and Screwfix owner Kingfisher is continuing to build from the Covid-inspired DIY boom and its ecommerce strategy with pre-tax…
Ted Baker revamps online shopping with ‘headless’ site
Fashion brand Ted Baker has overhauled its online operations and relaunched its ecommerce website to drive more impactful, relevant shopping…
‘Horrific events’ force top brands to pull plug on Russia
Major global brands Unilever, Procter & Gamble, McDonald’s, Coca-Cola, PepsiCo, Starbucks, Mothercare and Heineken have joined the growing list of…
Ikea joins mass retail exodus from Russia in war protest
Ikea has joined the growing list of top retail brands which are suspending their operations in Russia, including H&M, Burberry,…