Asos hires chief to unite CX, analytics and marketing
Online fashion giant Asos is aiming to beef up its marketing with the appointment of its first chief growth officer,…
ecommerce
£241m last-minute PPI bill deepens loss at Shop Direct
Shop Direct is paying a heavy price for its reliance on financial services after revealing its pre-tax losses have widened…
N Brown sizes up AI for next phase of turnaround plan
N Brown is ramping up its digital transformation – which has already triggered a major turnaround in its fortunes –…
Asos hunts for CRM agency just weeks after axing staff
Online fashion giant Asos is reportedly on the hunt for agency to handle a tranche of its CRM activity, just…
Dr Martens kicks off ‘Tough as You’ worldwide ad blitz
Dr Martens is launching its global autumn/winter 2019 campaign through We Are Social, designed to showcase the brand’s heritage and…
Brits plan to shun overseas brands online post-Brexit
With many Brits bracing themselves for post-Brexit shortages of food, medicines and fuel, others are planning to shun brands from…
Dr Martens online sales surge gives rivals a good kicking
Dr Martens – the original “bovver boot” now sported by everyone from Gigi Hadid and Jessica Alba to Brooklyn Beckham…
GDPR fuels €445,000 sales fall for online firms in EU
Brussels may have hailed GDPR for “bearing fruit” but European online businesses are threatening to wither on the vine, with…
WPNC pumps up craft beer online hub Brew Republic
Brew Republic, a new online club and ecommerce proposition for fans of craft beer designed to bring brewers and beer…
AO.com ditches TV to plough budget into social media
Electrical retailer AO.com is pulling out of TV advertising this year to plough its spend into digital and social media…