AO.com ditches TV to plough budget into social media
Electrical retailer AO.com is pulling out of TV advertising this year to plough its spend into digital and social media…
ecommerce
Hooper nets top marketing role for erotica site relaunch
Former Amaze One and Edit chief Sarah Hooper has taken up the role of marketing director at adult retailer Beate…
Whistl bolsters fulfilment operations with Spark deal
Whistl is continuing its march into the fulfilment industry with the acquisition of Spark Ecommerce Group, which has over 200…
Revealed: how online retailers get you to spend more
With the latest figures showing that Black Friday and Cyber Monday will be worth a combined total of £7bn to…
Next Directory still paying dividends as online sales soar
The launch of Next Directory some 30 years ago has been cited as one of the key reasons why the…
Top fashion brand hails data strategy for online lift
Designer label Diane von Furstenberg – sported by the likes of Julia Roberts, Jessica Biel and Naomi Watts – has…
N Brown brands bag extra £2m with optimisation tool
N Brown, the online shopping giant behind brands including Simply Be, JD Williams and Jacamo, has witnessed a 12% uplift…
Whistl strikes new deal as acquisition spree continues
Whistl is stepping up its growth strategy – which already has seen it snap up Prism DM and sign a…
Tesco admits defeat by pulling the plug on Tesco Direct
Tesco has finally waved the white flag on its attempt to take on the might of Amazon and Argos by…
Personalisation strategy puts Lovehoney virgins at ease
Online adult retailer Lovehoney is hailing the implementation of a new customer experience platform for an increase in converting first…