Lack of trust puts accurate data-driven activity in peril
Further evidence has emerged of the disconnect between marketers and consumers, with over half of Brits (51%) deliberately withholding their…
email marketing
New tool unites human insight with ‘best features of AI’
Brands are being offered the chance to develop highly tailored AI-driven marketing campaigns with the launch of a new tool that…
Marketers hail ROI benefits of AI as ChatGPT dominates
Email marketing, content marketing, and social media post generation have emerged as the top three disciplines marketers are embracing AI…
Experian hit by US fine for unlawful marketing emails
Experian might be off the hook from the UK Information Commissioner’s Office’s enforcement notice – appeal pending – but the…
Apple changes strike at the core of email measurement
New email marketing figures have raised serious questions over the authenticity of open rates as a measurement of success with…
Virgin Media customers in the dark over email outage
Brands sending marketing campaigns to anyone with a Virgin Media email address could simply be “pissing in the wind” after…
Retail marketers in dock over customer bombardment
Retailers might be under more pressure than ever but it seems their marketing is simply not rising to the challenge,…
The three golden rules to ensure success for B2B email
Email marketing is a proven way to reach your target audience, with recent research showing nearly three-fifths (59%) of marketers view…
EcoSend offers AI-driven email subject line generator
Email marketers looking for that “killer” subject line to get consumers clicking on their message are being offered a new…
Email clickthroughs double as Brits seek out bargains
Email marketing offers unrivalled effectiveness in nurturing consumers through difficult times and its relevance to consumers continues to rise, with…