Martech isn’t working; marketers urged to start again
Companies may have already spent billions on multiple martech systems, but now they must rethink their entire approach to technology…
email marketing
Time to shake it up in the search for new prospects
With another year well underway, there’s no doubt that a change is taking place in the landscape of B2B outreach….
Burger King email ban exposes ‘woeful’ data practices
Burger King’s data governance has been branded “woeful and potentially illegal” after an ad watchdog investigation has exposed major issues…
Deluge of emails sees Brits long for return of direct mail
Further evidence has emerged of consumers’ increasing shift away from digital to print with email-only campaigns seeing a sharp decline…
HelloFresh scorched for 80m illegal emails and texts
Global food delivery company HelloFresh, whose annual revenues top €6bn, has been fingered by the UK Information Commissioner’s Office for…
Eurostar email marketing campaign hits the buffers
Eurostar’s festive period, already blighted by a wildcat strike and flooding, has gone off the rails again with the train…
Lack of trust puts accurate data-driven activity in peril
Further evidence has emerged of the disconnect between marketers and consumers, with over half of Brits (51%) deliberately withholding their…
New tool unites human insight with ‘best features of AI’
Brands are being offered the chance to develop highly tailored AI-driven marketing campaigns with the launch of a new tool that…
Marketers hail ROI benefits of AI as ChatGPT dominates
Email marketing, content marketing, and social media post generation have emerged as the top three disciplines marketers are embracing AI…
Experian hit by US fine for unlawful marketing emails
Experian might be off the hook from the UK Information Commissioner’s Office’s enforcement notice – appeal pending – but the…