Retail marketers in dock over customer bombardment
Retailers might be under more pressure than ever but it seems their marketing is simply not rising to the challenge,…
email marketing
The three golden rules to ensure success for B2B email
Email marketing is a proven way to reach your target audience, with recent research showing nearly three-fifths (59%) of marketers view…
EcoSend offers AI-driven email subject line generator
Email marketers looking for that “killer” subject line to get consumers clicking on their message are being offered a new…
Email clickthroughs double as Brits seek out bargains
Email marketing offers unrivalled effectiveness in nurturing consumers through difficult times and its relevance to consumers continues to rise, with…
PECR wrecker recruitment firm hit with £130,000 fine
The crackdown on illegal marketing has claimed yet another scalp, with recruitment firm Join the Triboo the latest to incur…
GoSquared team opens green email marketing platform
Brand owners are being targeted with the launch of a new “climate-conscious” email marketing platform which has been launched in…
Revealed: The optimum time and day for B2B emails
An analysis of more than 15,000 B2B campaigns and 50 million emails has revealed the most fruitful time for a…
Decision Marketing Data Clinic: How to avoid email hell
In the latest in our series of articles, designed to provide advice on data-driven marketing strategies, we look into email…
Brits far more likely to open a mailshot than an email
Email might still be the channel of choice for brand owners but almost two-thirds (62%) of UK consumers say they…
Uber expands ad business and targets $1bn in revenue
Uber is planning a global expansion of its advertising division, led by former Amazon executive Mark Grether, as part of…