Amazon offers sellers free email marketing programme
Amazon is opening up its customer data to third-party sellers and brands which operate through the site, enabling them to…
email marketing
Wheels come off at Halfords over PECR email cock-up
It seems the PECR Hall of Shame is at risk of growing faster than inflation with Halfords becoming the latest…
Google faces probe over illegal Gmail ad campaigns
Google has been repeatedly ignoring a European Court of Justice ruling on direct marketing emails to use its Gmail platform…
Personalisation still proving a headache for marketers
Consumers are increasingly frustrated with the lack of personalised messaging they are receiving, with half irked by irrelevant content or…
Exposed: Long-term damage of short-term budget cuts
The dangers of cutting marketing spend in a recession and the opportunities for bold marketers who maintain or increase budgets…
Email rebounds but charities face challenging times
The industry’s Covid recovery is continuing with a new study revealing that all key metrics for email marketing improved year-on-year…
JD Sports faces ICO red card over potential PECR breach
JD Sports is under investigation by the Information Commissioner’s Office over a potential PECR infringement, after being monitored by the…
Decision Marketing Data Clinic: Third-party emails
In the latest in a series of articles, designed to provide advice on data-driven marketing strategies in these turbulent times…
Email and direct mail ‘the best bedfellows for response’
Marketing campaigns that include email are far more effective than those without, according to a new study which reveals brands…
April Fool’s prank pushes Bier Company into the slops
Online craft beer subscription service Bier Company’s April Fool’s prank has not only alienated hundreds of its customers, it has…