Ocado shuns Xmas TV ad for personalised email activity
Ocado is turning to personalised email marketing rather than TV advertising in the run-up to the festive season by sending…
email marketing
Virgin Media fined for illegal email marketing campaign
Virgin Media has finally come a cropper over its alleged dodgy data practices after being caught circumventing privacy regulations to…
Ikea under siege as hackers infiltrate email systems
Flatpack furniture giant Ikea has confirmed it is currently under assault from cyber attack on its systems, which has seen…
US giant behind QuickBooks buys Mailchimp for $12bn
Mailchimp, the digital marketing company which specialises in hosting email campaigns, has been sold off to US financial software giant…
Top brands fingered and fined for being PECR wreckers
The Information Commissioner’s Office has sent out yet another warning to companies that it will leave no stone unturned in…
Sainsbury’s data cock-up delays product recall email
GDPR might have been in force for over three years but still even the biggest brands are getting it wrong…
Let us decide on privacy measures, public urges firms
Apple’s blanket ban on so-called email tracking pixels – a invisible device which tracks whether email marketing campaigns have been…
Charities and utilities shine despite dip in email opens
Charities and utilities have emerged as the top performing sectors in a new email marketing study, with both seeing increased…
‘Distressing’ spam texts cook up trouble for Papa John’s
Takeaway chain Papa John’s, whose strapline is “Better Ingredients. Better Pizza”, has paid the price for getting its marketing mix…
Brits turn to online shopping and sex to survive Covid
UK adults spent more time online in 2020 than those in any other European country, with ecommerce rocketing by 48%…