Govt-backed Covid app hit by SamCam marketing gaffe
A Covid-19 tracking app, backed by Government funding and King’s College London, has been forced to issue a grovelling apology…
email marketing
Klarna ‘skating on thin ice’ over email marketing gaffe
Swedish fintech Klarna, which provides online financial services to many of the UK’s leading retailers, has been forced to apologise…
Lead gen firm fingered over 21 million unlawful emails
A lead generation business, which sent out more than 21 million unlawful emails pushing PPI claims, has been given slap…
Virgin Media in dock over ‘underhand’ email campaign
Virgin Media has been accused of using underhand – and potentially unlawful – tactics in an attempt to get customers…
Five ways to boost your email marketing during crisis
This is the age of the customer; especially in these turbulent times, customers have more power than ever before and…
Gimme, gimme, gimme: Email cutbacks affect men most
Brand owners are being urged to rethink their email marketing strategies on the back of a new study which shows…
Brands warned against email and social bombardment
Brands are still struggling to strike the right balance in their marketing activity during the Covid-19 crisis, with consumers backing…
When all else fails, email marketing is still delivering
With the marketing industry seemingly in disarray, it is perhaps comforting to know that the humble email newsletter is battling…
Email marketing continues to click with UK consumers
The swathe of new data-driven marketing channels – from digital outdoor and addressable TV to video and podcasts – might…
Half of last year’s £2m fines for PECR breaches unpaid
Over half the companies which were fined for breaches of electronic marketing law in the past year have yet to…