Lead gen firm fingered over 21 million unlawful emails
A lead generation business, which sent out more than 21 million unlawful emails pushing PPI claims, has been given slap…
email marketing
Virgin Media in dock over ‘underhand’ email campaign
Virgin Media has been accused of using underhand – and potentially unlawful – tactics in an attempt to get customers…
Five ways to boost your email marketing during crisis
This is the age of the customer; especially in these turbulent times, customers have more power than ever before and…
Gimme, gimme, gimme: Email cutbacks affect men most
Brand owners are being urged to rethink their email marketing strategies on the back of a new study which shows…
Brands warned against email and social bombardment
Brands are still struggling to strike the right balance in their marketing activity during the Covid-19 crisis, with consumers backing…
When all else fails, email marketing is still delivering
With the marketing industry seemingly in disarray, it is perhaps comforting to know that the humble email newsletter is battling…
Email marketing continues to click with UK consumers
The swathe of new data-driven marketing channels – from digital outdoor and addressable TV to video and podcasts – might…
Half of last year’s £2m fines for PECR breaches unpaid
Over half the companies which were fined for breaches of electronic marketing law in the past year have yet to…
Boohoo torn off a strip for ‘send nudes’ email campaign
Fashion retailer Boohoo has paid the price for trying to boost email marketing open rates after incurring the wrath of…
DIY martech stacks ‘end up costing brands a packet’
The huge cost of off-the-shelf martech systems might be driving many brand owners to build their own DIY stacks but…