Boohoo torn off a strip for ‘send nudes’ email campaign
Fashion retailer Boohoo has paid the price for trying to boost email marketing open rates after incurring the wrath of…
email marketing
DIY martech stacks ‘end up costing brands a packet’
The huge cost of off-the-shelf martech systems might be driving many brand owners to build their own DIY stacks but…
Faking it: Match Group hit by legal action over false ads
Match Group, the company which recently launched a UK ad campaign deriding everything from fake news to fake dating profiles,…
Martin Lewis flays ‘unethical’ UCAS email campaign
Fresh from forcing Facebook to buckle over scam ads, MoneySavingExpert.com founder Martin Lewis has now turned his fire onto university…
Brands failing to tap into consumers’ love of direct mail
Marketers are potentially missing out on building closer customer relationships – and boosting revenues – by failing to embrace the…
Royal Mail expands DIY direct mail to digital marketing
Royal Mail is aiming to increase take-up of direct mail by digital marketers by integrating its DIY mailing scheme, MailshotMaker,…
Email proves less is more as open rates and ROI rocket
The barrage of repermissioning emails in the run-up to GDPR might not have been legally necessary but it seems they…
Pensions firm pays hefty price for dodgy legal advice
A Kent pensions company has had its fingers burned for relying on “misleading” legal advice after being scolded by the…
TM Lewin hires agency to craft bespoke email strategy
TM Lewin, the upmarket shirtmaker and tailor, is overhauling its email marketing strategy in an effort to drive engagement and…
Proof that direct mail and email work better together
In today’s digital age, email is the channel of choice for many marketers because it is more cost- and time-efficient…