Retailers ‘flouting’ data rules over e-receipt marketing
Major retailers have been accused of inadvertently flouting GDPR by including marketing materials when they issue e-receipts, despite shoppers opting…
email marketing
How direct mail can cut through the digital deluge
When email first became a widespread communication tool, its immediacy and targetability convinced many industry experts that it would become…
GDPR fuels fall in email marketing but open rates rise
Retailers across the EU have halved the number of automated marketing emails they send to consumers since May 25 when…
Just 2% of retailers have secure email marketing sites
The £366bn UK retail market is leaving its customers wide open to email fraud, with a new analysis showing that…
New email consent warning as finance firm is battered
Another day, another warning to companies which are relying on dodgy practices to gather marketing data after London-based marketing company…
Adobe signs $4.75bn deal for B2B specialist Marketo
Adobe is ratcheting up its quest for a major slice of data-driven marketing budgets with the acquisition of Marketo for…
Revealed: the top five GDPR compliance failings in UK
The top five GDPR failings have been revealed in a new study which claims to lift the lid on the…
Why GDPR is best thing since slice bread – and email
GDPR is quite likely the best thing to happen to the relationship between brands and customers since the invention of…
Jeweller to the stars adds sparkle with email platform
UK jeweller Astley Clarke, the brand sported by the likes of Adele, Minnie Driver, Nigela Lawson, Sofia Wellesley and Laura…
Salesforce warns customers over data leak cock-up
Salesforce – one of the biggest suppliers of on-demand marketing software in the world – has admitted that a programming…