Most email marketers send campaigns on the wrong day
Email may have been a key weapon in the marketer’s armoury for nearly two decades but most brands are still…
email marketing
Major marketing cock-up triggers £1m fine for Sky Bet
The Gambling Commission has slapped a £1m fine on Sky Bet for huge failings over how it dealt with problem…
Revealed: the best time to send GDPR consent emails
Companies embarking on mass repermissioning campaigns in the run-up to GDPR D-Day on May 25 have been warned to avoid…
Top brands using dark tactics to boost sales and data
Major retailers including Amazon, Boohoo and Very have been accused of using so-called “dark UX” methods, in which website interfaces…
Virgin Holidays hails AI email strategy as revenues soar
Virgin Holidays is bigging up the results of its switch to AI-generated email subject lines, with the move triggering a…
Opportunity knocks for email but transparency is crucial
Email marketing may have its knockers but the opportunity its offers brands to get their messages in front of consumers…
Cut clutter before GDPR to build lasting relationships
Ask most people who’ve been with their partners for many years about the secret of their romantic success, and the…
Online industry in dock over covert data capture tactics
The online advertising industry is facing a new privacy row amid claims that brands are being offered personal data from…
House of Fraser wins battle of festive email campaigns
The jury is still out on which brand won the battle of the Christmas TV ads but in the world…
Technology sector to use 20% of global power by 2025
Many sectors of direct marketing are used to being public enemy number one but few could shoulder the latest accusations…