Retailers and social media sites face GDPR data exodus
Retailers and social media companies will be hit hardest by consumers’ desire to use GDPR to take back control of…
email marketing
Email survives GDPR noise to remain top of the pops
The barrage of repermissioning emails from brands eager to keep their customers onboard might have had the press gnashing their…
Make sure you’re still ‘relevant’, email marketers told
Email marketers are being urged to up their game post-GDPR and ensure the medium continues to be “relevant” following the…
Sloppy BT whacked for sending 5 million illegal emails
BT has been consigned to the data-driven marketing hall of shame after becoming the latest major brand to have been…
Crisis? What crisis? GDPR fuels more potent marketing
Predictions that GDPR would ravage through the marketing industry like a plague of locusts have been blown out of the…
‘Idiotic’ Which? urges the public to give out fake data
Self-proclaimed consumer champion Which? has been branded “irresponsible and idiotic” for urging consumers to set up fake email addresses and…
Top brands caught with trousers down on email security
The vast majority of the UK’s top 50 most valuable brands are leaving their customers wide open to email fraud…
Gambling firm hit with £670k fine for marketing gaffe
The Gambling Commission is ratcheting up its attack on betting firms which continue to send marketing to self-confessed “problem gamblers”…
Most email marketers send campaigns on the wrong day
Email may have been a key weapon in the marketer’s armoury for nearly two decades but most brands are still…
Major marketing cock-up triggers £1m fine for Sky Bet
The Gambling Commission has slapped a £1m fine on Sky Bet for huge failings over how it dealt with problem…