Government resurrects plan to ban pension cold calling
The Government is to press ahead with a ban on pensions cold calling – which will also include text messaging…
email marketing
Email marketing still strong despite new fall in clicks
An indepth analysis of 37 billion marketing emails shows the medium is still performing strongly against rival disciplines, with messages…
Consumer trust on rise over retailers’ data governance
Fears that the retail sector could suffer under GDPR by struggling to win consumer trust when it comes to handling…
Red faces at AA as email gaffe triggers hacking panic
The Automobile Association has been forced to reassure customers that their data is safe after accidentally sending out a “password…
Wetherspoons deletes entire email marketing database
Pub chain JD Wetherspoon has taken the unprecedented step of deliberately wiping out its entire email marketing database, amid claims…
Google to stop scanning Gmail accounts for ad targeting
Google is pulling the plug on its long-standing practice of scanning the contents of individual Gmail accounts to deliver targeted…
Email and social data flagged up general election result
While many were predicting a Conservative majority, an indepth analysis of the main political parties’ General Election email campaigns –…
Adidas on knees after Boston Marathon ‘survival’ gaffe
Adidas has been forced to issue a grovelling apology after sending out what it admitted was an “insensitive” marketing email…
Direct and data techniques the most crucial for clients
Customer insight, data analysis, direct marketing and email marketing are four of the five most important skills a marketer needs,…
Top brands caught with trousers down on email consent
The legality of the email marketing campaigns run by many of the UK’s top brands – including Argos, M&S, Amazon,…