Marketers ‘to blame for drop in UK productivity levels’
Many factors have been cited for the fall in UK productivity – from low capital investment and poor skills to…
email marketing
Email still top of the pops but it needs constant retuning
Email may be the preferred marketing channel for most consumers – and with a claimed ROI of 38:1 it is…
Government resurrects plan to ban pension cold calling
The Government is to press ahead with a ban on pensions cold calling – which will also include text messaging…
Email marketing still strong despite new fall in clicks
An indepth analysis of 37 billion marketing emails shows the medium is still performing strongly against rival disciplines, with messages…
Consumer trust on rise over retailers’ data governance
Fears that the retail sector could suffer under GDPR by struggling to win consumer trust when it comes to handling…
Red faces at AA as email gaffe triggers hacking panic
The Automobile Association has been forced to reassure customers that their data is safe after accidentally sending out a “password…
Wetherspoons deletes entire email marketing database
Pub chain JD Wetherspoon has taken the unprecedented step of deliberately wiping out its entire email marketing database, amid claims…
Google to stop scanning Gmail accounts for ad targeting
Google is pulling the plug on its long-standing practice of scanning the contents of individual Gmail accounts to deliver targeted…
Email and social data flagged up general election result
While many were predicting a Conservative majority, an indepth analysis of the main political parties’ General Election email campaigns –…
Adidas on knees after Boston Marathon ‘survival’ gaffe
Adidas has been forced to issue a grovelling apology after sending out what it admitted was an “insensitive” marketing email…