Email growth outpaces SEO, content and paid search
A decade of email marketing data shows the email channel is still the fastest growing of any other channel in…
email marketing
Email marketers face big screen test
Email marketers must invest more resources to keep track of the fragmenting customer journey as multi-screen usage is leading more…
TripAdvisor breach sparks warning
Businesses have been warned about the collateral damage an email database breach can cause, after TripAdvisor was forced to admit…
Play.com rocked by data breach
Play.com, one of the largest online retailers of consumer goods, has been hit by a major security breach, and is…
Fraudsters exploit Japan appeal
The British Red Cross has warned that fraudsters are hoodwinking donors by sending fake emails carrying its branding that claim…
EU warns over email complaints
Brand owners which operate online businesses have been warned to ensure they provide an email address for complaints after Ryanair…
Booze for brekkie email banned
Wine bar chain Corney & Barrow has been censored by the ad watchdog after it ran an email campaign which…
Students urged to ‘aim higher’
The Government has used the humble mailshot to target everyone from serial criminals to die-hard smokers but now it is…
Brands ‘in dark over email waste’
Some 88 per cent of marketers don’t know how much of their digital marketing budget they are wasting on non-delivery…
Visit London ups email open rates
Visit London has witnessed a 104 per cent increase in email open rates in the past six months, since revamping…