iPhone is making me promiscuous
I’m losing some old, old friends and I blame much of it on my iPhone. It would be difficult to…
email marketing
Why email is just as effective as SEO
With SEO becoming an increasingly competitive and saturated market, there is pressure on marketing agencies to stand out from the…
Mailshots in mix gives 20% lift
Combining direct mail with other marketing activities increases campaign payback by up to 20 per cent, according to a study,…
Is social media a waste of your budget?
These days, when the answer to nearly every marketing brief is “let’s build a Facebook page”, new research which challenges…
Social media ‘not driving sales’
The wisdom of brand owners’ stampede into social media has been called into question with the results of a new…
FB Messages to spark email chaos
Millions of personal email addresses will be rendered obsolete with the launch of Facebook Messages, forcing thousands of companies to…
Genes Reunited hit by email gaffe
Family history website Genes Reunited has been hit by a server blunder which saw a number of its subscribers receive…
Five key trends to embrace in 2011
Every year, marketers continue the search for “the next big thing”; the industry wide topic that will make or break…
Spam soars as ‘ceasefire’ ends
Junk emailers have returned to the Web with a vengeance, doubling volumes of spam in just 24 hours, after a…
Spam plunges 75% in seasonal blip
Junk email volumes have plummeted by 75 per cent over the Christmas period, according to a new study, although experts…