Direct and data techniques the most crucial for clients
Customer insight, data analysis, direct marketing and email marketing are four of the five most important skills a marketer needs,…
email marketing
Top brands caught with trousers down on email consent
The legality of the email marketing campaigns run by many of the UK’s top brands – including Argos, M&S, Amazon,…
‘Consumer champion’ Which? admits to data breach
Self-proclaimed consumer champion Which?, the organisation which carries huge clout within Westminster and claims to be a beacon of data…
Email tackles deliverability but open rates drop
Email rates have rocketed to 98%, the highest delivery rate yet recorded, according to a new benchmarking study, although unique…
Rise in ‘ghost’ accounts fuels email marketing fears
Marketers who are backing their email campaigns to cut through the clutter better think again; nearly half (45%) of all…
It was email marketing wot won it for Donald Trump
Anyone still wondering how rank outsider Donald Trump made it the White House to become the 45th US President is…
Now Ladbrokes gets red carded for email cock-up
What is it with bookies and their email campaigns? Just weeks after Coral Interactive was flayed for sending a marketing…
PE launches digital giant Mapp with Teradata deal
The private equity company which bought Teradata’s marketing cloud operations has launched a new business, Mapp Digital, which counts leading…
Acxiom flogs off specialist email unit in $50m deal
Acxiom has sold off its specialist email services unit, Acxiom Impact, to the data-driven marketing technology group which recently completed a…
Email faces challenges as mobile interactions soar
Email marketers might think they are kings of customer engagement but UK consumers certainly are not convinced after a new…