Email marketing ‘worth £336m’
The UK market for email marketing platforms and services is now worth £336m, according to a new report, which claims…
email marketing
East Coast pushes train over plane
East Coast railway is urging business travellers to ditch the plane and try the train in a major direct marketing…
Tourism Ireland hunts ‘influencers’
Tourism Ireland is the first company to sign up to a new social media analytical tool, called Inspire, which claims…
Where do you find the best online chiefs?
The phenomenal growth in online business and ecommerce over the past decade has been well documented, as more and more…
Reasons to be cheerful, part 1, 2 and 3
“Direct marketing is a form of advertising that reaches its audience without using traditional formal channels of advertising, such as…