Luxury department store Liberty has appointed data and marketing services company dbg to run its email marketing programme to UK and international subscribers.
Liberty London was opened by Sir Arthur Liberty in 1875, who travelled the world to find eclectic, unique objects for his discerning clientele. The store today showcases some of the most inspirational and avant-garde fashion, design, home, gift and beauty brands in the world.
Its clientele includes many of the world’s rich and famous, and this week provided a private shopping trip for the Beckhams during a London Fashion Week party.
Liz Willmore, manager of liberty.co.uk, said: “Email is a very important marketing channel for Liberty, both for our store and for driving sales to liberty.co.uk. Throughout the highly competitive pitch process, dbg really stood out as providing the service and expertise we were looking for to help us ensure our customers receive the same premium service through Liberty email marketing as they would in store.
“We have a well-loved brand full of history and heritage, and we are very protective over it. Every campaign we run must reflect our high brand values, and we believe dbg is the best email partner to help us achieve this.”
Guy Hanson, director of interactive services at dbg, added: “Liberty is a well respected, fantastic brand and we are delighted to be working with them. Email marketing tools are not the only component to successful email marketing; understanding your customers to target your emails, best practice design and deliverability expertise are key. dbg will be working closely with Liberty to ensure they achieve this and deliver more ROI from their email.”
