Just 3% of brands have no plans for AI personalisation
Personalisation efforts might be patchy at best, but brands are not giving up the ghost just yet, with 97% of…
Personalisation efforts might be patchy at best, but brands are not giving up the ghost just yet, with 97% of…
Consumer marketers continue to struggle with personalisation, with only just over two-fifths (44%) believing their campaigns and content are effectively…
The Information Commissioner’s Office has warned the charity sector to tread carefully if and when the proposed ‘soft opt-in’ for…
Charity marketers have secured Government backing for an amendment to the new data reform bill to extend the ‘soft opt-in’…
The Government’s data reforms are progressing through Parliament, and have already entered the so-called committee stage, with members of the…
The DMA is joining forces with Salocin Group agency Wood for Trees and nearly 20 leading UK charities to call…
Data and analytics consultancy Sagacity is to combine its UK-wide Intra dataset with customer acquisition specialist esbconnect’s Inbox Extend 17 million-strong…
Brand owners are being urged to tap into the “secret sauce” of effective relationship marketing, with a new study revealing…
British consumers feel personalisation will finally take the grind out of shopping, with nearly three-quarters (72%) of GenZers believing data-informed…
Finance brands which are thinking of trying to stand out from the crowd by using colloquialisms and slang might want…