Marketers hail ROI benefits of AI as ChatGPT dominates
Email marketing, content marketing, and social media post generation have emerged as the top three disciplines marketers are embracing AI…
Email marketing, content marketing, and social media post generation have emerged as the top three disciplines marketers are embracing AI…
Experian might be off the hook from the UK Information Commissioner’s Office’s enforcement notice – appeal pending – but the…
New email marketing figures have raised serious questions over the authenticity of open rates as a measurement of success with…
Brands sending marketing campaigns to anyone with a Virgin Media email address could simply be “pissing in the wind” after…
Retailers might be under more pressure than ever but it seems their marketing is simply not rising to the challenge,…
Email marketing is a proven way to reach your target audience, with recent research showing nearly three-fifths (59%) of marketers view…
Email marketers looking for that “killer” subject line to get consumers clicking on their message are being offered a new…
Email marketing offers unrivalled effectiveness in nurturing consumers through difficult times and its relevance to consumers continues to rise, with…
The crackdown on illegal marketing has claimed yet another scalp, with recruitment firm Join the Triboo the latest to incur…
Brand owners are being targeted with the launch of a new “climate-conscious” email marketing platform which has been launched in…