RNLI launches email push in wake of right-wing attacks
The RNLI has launched a major email campaign to supporters and volunteers following a spate of attacks from right-wing, anti-migration…
email marketing
It’s not over till it’s over: Brits hunt last minute breaks
The school holidays might be drawing to a close but many Brits are still booking their summer getaways – despite…
ICO finally publishes ‘soft opt-in’ guidance for charities
The Information Commissioner’s Office has finally published its full guidance on how charities can use the new data protection rules…
Top brands face boycott over aggressive email practices
Email marketing continues to go from strength to strength but many companies are their own worst enemies, with aggressive marketing…
Guidance ‘black hole’ sparks charity soft opt-in warning
Charity marketers have been warned to take a “softly, softly” approach to the new data protection rules which came into…
Jittery Brits the most sceptical about email marketing
UK marketers are walking an increasingly fine line, with Brits leading the world in subscribing to email marketing and text…
X-rated email cock-up forces xSuit boss onto his knees
The boss of xSuit – which offers premium men’s suits that are claimed to be resistant against wrinkles, stains, and…
ICO calls for views on charity marketing ‘soft opt-in’
Charities are being urged to join a consultation on how they can use new data protection rules that allow greater…
Just 3% of brands have no plans for AI personalisation
Personalisation efforts might be patchy at best, but brands are not giving up the ghost just yet, with 97% of…
Personalisation is still a struggle, UK marketers admit
Consumer marketers continue to struggle with personalisation, with only just over two-fifths (44%) believing their campaigns and content are effectively…