Marketers hail ROI benefits of AI as ChatGPT dominates
Email marketing, content marketing, and social media post generation have emerged as the top three disciplines marketers are embracing AI…
email marketing
Experian hit by US fine for unlawful marketing emails
Experian might be off the hook from the UK Information Commissioner’s Office’s enforcement notice – appeal pending – but the…
Apple changes strike at the core of email measurement
New email marketing figures have raised serious questions over the authenticity of open rates as a measurement of success with…
Virgin Media customers in the dark over email outage
Brands sending marketing campaigns to anyone with a Virgin Media email address could simply be “pissing in the wind” after…
Retail marketers in dock over customer bombardment
Retailers might be under more pressure than ever but it seems their marketing is simply not rising to the challenge,…
The three golden rules to ensure success for B2B email
Email marketing is a proven way to reach your target audience, with recent research showing nearly three-fifths (59%) of marketers view…
EcoSend offers AI-driven email subject line generator
Email marketers looking for that “killer” subject line to get consumers clicking on their message are being offered a new…
Email clickthroughs double as Brits seek out bargains
Email marketing offers unrivalled effectiveness in nurturing consumers through difficult times and its relevance to consumers continues to rise, with…
PECR wrecker recruitment firm hit with £130,000 fine
The crackdown on illegal marketing has claimed yet another scalp, with recruitment firm Join the Triboo the latest to incur…
GoSquared team opens green email marketing platform
Brand owners are being targeted with the launch of a new “climate-conscious” email marketing platform which has been launched in…