ICO finally publishes ‘soft opt-in’ guidance for charities
The Information Commissioner’s Office has finally published its full guidance on how charities can use the new data protection rules…
email marketing
Top brands face boycott over aggressive email practices
Email marketing continues to go from strength to strength but many companies are their own worst enemies, with aggressive marketing…
Guidance ‘black hole’ sparks charity soft opt-in warning
Charity marketers have been warned to take a “softly, softly” approach to the new data protection rules which came into…
Jittery Brits the most sceptical about email marketing
UK marketers are walking an increasingly fine line, with Brits leading the world in subscribing to email marketing and text…
X-rated email cock-up forces xSuit boss onto his knees
The boss of xSuit – which offers premium men’s suits that are claimed to be resistant against wrinkles, stains, and…
ICO calls for views on charity marketing ‘soft opt-in’
Charities are being urged to join a consultation on how they can use new data protection rules that allow greater…
Just 3% of brands have no plans for AI personalisation
Personalisation efforts might be patchy at best, but brands are not giving up the ghost just yet, with 97% of…
Personalisation is still a struggle, UK marketers admit
Consumer marketers continue to struggle with personalisation, with only just over two-fifths (44%) believing their campaigns and content are effectively…
Charities warned over abuse of new email soft opt-in
The Information Commissioner’s Office has warned the charity sector to tread carefully if and when the proposed ‘soft opt-in’ for…
Charities eye £290m boost after Data Bill amendment
Charity marketers have secured Government backing for an amendment to the new data reform bill to extend the ‘soft opt-in’…